Lecture 1: Introduction

In this lecture you will get familiar with few important definitions and find out the difference between starting a business and a project and why it is important to start a business from the very beginning. By the end of the lecture, you will be able to decide on what type of business you want to start.

Lecture 2: Find out what your passion is

You will get some practical tips on how to find out what your passion is and how to make out of your passion a business.

Lecture 3: Starting a social business

In this lecture you will learn the basic definition of what a social business is and what you should consider if you want to start one.

Lecture 4: Identifying the market potential

After completing this lecture you will be able to identify the market potential for your product or a service. You will know the difference between TAM (Total Addressable Market), SAM (Segmented Addressable Market) and SOM (Share of the Market) and how to calculate those metrics.

Lecture 5: Naming your business

In this lecture you will learn the key seven tips on how to name your business successfully. After completing this lecture you will be able to find a perfect name for your business in no time.

Lecture 6: Your business offer in one sentence

After completing this lecture you will be able to formulate your business offer in one sentence which is very important to convince your first customers and partners. You will learn a formula of a perfect one sentence pitch, following which you will be able to come up with a short and convincing pitch.

Lecture 7: Identify your target audience

After completing this lecture you will be able to identify your target audience and create Buyer Personas to understand your customers better and tailor your message to their needs.

Lecture 8: Positioning your product/service

In this lecture you will find out the main reasons why positioning is key for your business and how with a good positioning strategy you can get ahead of your competitors. After completing this lecture you will be able to come up with a positioning strategy for your business.

Lecture 9: Finding a business model

In this lecture you will learn the basics which you need to know in order to start developing your business model. You will find out the different types of business models and get tips on how to choose the best one for your business.

Lecture 10: Building an MVP

You will learn what a MVP (Minimal Viable Product) is and why it is important to start building one very early on. After completing this lecture you will be able to build a MVP and start testing it with your target audience.

Lecture 11: Analytics, Reporting and Benchmarking

After completing this lecture you will be able to define the main metrics which you need to be tracking in your business and create a system to start tracking them. You will learn the basics of Google Analytics and Benchmarking your business against your competitors.

Lecture 12: Finance and legal

In this lecture you will learn about incorporation of your business and the financial matters. After completing this lecture you will know which main financial documents you will need to create and where you can get initial financing for your business.

Lecture 13: How to convince an investor

In this lecture you will get tips on how to find an angel investor for your business and the main things you need to consider about finding and working with one.

Lecture 14: Crowd funding your business

After completing this lecture you will be able to decide if crowdfunding is the right tool for your business or not. You will get familiar with a definition of what crowd funding is and how it differs from crowd investing as well as get tips on how to create a successful crowdfunding campaign.

Lecture 15: Quick fix website

In this lecture you will learn how to create a website easily yourself. As well as how to choose a hosting provider and web designer for your website.

Lecture 16: Set up your marketing processes

After completing this lecture you will know the difference between Inbound and Outbound marketing and the main marketing instruments which are available for you. I will also share my experience of what worked best for my business and how you should proceed with developing your marketing plan.

Lecture 17: Sales

In this lecture you will learn how to build a sales pipeline, why it is important to build up sales process from the beginning and which programmes you could use to automate your sales process.

Lecture 18: PR secrets

In this lecture I will share the secrets about how to get your business mentioned in the press. You will get a step by step guide on how to develop great relations with journalists and get the press coverage you want.

Lecture 19: Managing people processes

In this lecture I will share my experience with managing people and will give you practical tips on how to hire and manage your first employees.

Lecture 20: Dress for success

In this lecture you will get few tips on how to dress like a boss and how to make a great first impression.

Lecture 21: How to present yourself

This lecture covers the important topic of presenting yourself and your business. You will learn how to behave on networking events and how to get the most value out of it.

Lecture 22: Key lifestyle adjustments

After completing this lecture you will be know the main ways how to adjust your lifestyle once you are running your own business, how to improve your life quality and stay happy.

Lecture 23: How to find a mentor

After completing this lecture you will be able to find a mentor for your business and know how to develop and build long lasting relationship with him/her.

Lecture 24 :How to deal with failure

In this lecture I will share my experience on how to deal and overcome failures. You will learn the best coping strategies about how to reduce the damage and move on.

Lecture 25: Recap of the course and conclusion

This lecture is a recap of the course and it also includes my final thoughts and piece of advice to you on running a successful business.

Lecture 26 Exercise: Your passion
Lecture 27 Exercise: Market potential
Lecture 28 Exercise: Your One Sentence Pitch
Lecture 29 Exercise: Your Buyer Persona
Lecture 30 Exercise: Your positioning